Oscar Mayer continues to go to great heights and great lengths to feed people’s love of meat. And now, Oscar Mayer is going to new speeds—becoming the official primary sponsor of Matt Kenseth’s No. 6 Roush Fenway Ford Fusion at the Southern 500 at Darlington Raceway on Sunday, September 2.
“We’re proud to sponsor an iconic driver and storied racing program in Matt Kenseth and Roush Fenway Racing,” said Matt Riezman, Brand Manager for Oscar Mayer. “NASCAR is a sport loved by our fans, and just like we stand by our promise of quality meats, we’re excited to stand by Matt and the No. 6 car as he drives miles of smiles at Darlington Raceway – just as we have with the Oscar Mayer Wienermobile.”
Kenseth’s No. 6 Ford Fusion will now join the brand’s iconic WienerFleet as an honorary vehicle, accompanying the Wienermobile…a 27 foot-long hot dog on wheels…WienerRover, WienerMini, WienerCycle, WienerDrone and the most recent addition, Super Hotdogger – the world’s first-ever JetPack-powered hot dog hero whose mission is to get a better Oscar Mayer hot dog in every hand.