Integrated “Swim with Friends” Campaign to Raise Money for Treatment and Research
Columbus – September 4, 2012 – Aflac, the number one provider of supplemental insurance in the United States; recognized as a World’s Most Ethical Company by Ethisphere for six consecutive years, is stepping up its fundraising efforts for childhood cancer research in 2012. The new Swim with Friends campaign is designed to raise funds and public awareness of children and families facing cancer. Since 1995, Aflac has raised and contributed more than $70 million for childhood cancer-related initiatives.
“Aflac’s commitment to eradicating childhood cancer has never been stronger,” Aflac Vice President of Sponsorship, Events and Cause Marketing Danny Fleishman said. “Our Swim with Friends campaign will amplify that commitment through various traditional and social media networks, allowing people across the country to join us in the fight against childhood cancer.”
On October 9, at noon ET, Aflac will conduct its first ever virtual duck race, culminating in the announcement of a grand prize winner who will receive a family vacation for four to Orlando, Florida. The online event is an exciting new way to entertain families while raising money for childhood cancer. People interested in entering can go to Aflac.com/friends to make a $12 contribution, with the net proceeds going to the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, enter the sweepstakes and receive a commemorative rubber duck (see official rules at www.esgpromos.com/friends). Aflac will match each $12 donation and additional donations; however, the company’s matching contribution will not result in an additional online entry.
The race can be viewed at noon and throughout the afternoon on October 9 on the Aflac Duck’s Facebook page at http://www.facebook.com/#!/aflacduck.
The deadline to enter online at www.Aflac.com/friends is September 30, 2012, at 11:59 p.m. ET. Entries via traditional mail must be received by October 4, 2012.
To build momentum for National Childhood Cancer Awareness Month, Aflac will host a virtual pool party on Twitter (#Aflackids) on September 6 at 9 p.m. ET. This event will promote exciting events to come, including the online virtual duck race. Aflac will donate $2 for every tweet about the program using the hashtag #Aflackids.
Aflac will also advertise the duck race sweepstakes on various traditional and social media venues such as Facebook and Twitter, and the Wall Street Journal. There will also be television vignettes running on both TNT and USA television networks highlighting Aflac’s efforts in promoting volunteerism and helping families facing childhood cancer.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For six consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2012, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 14th consecutive year. Also, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 11th time in 2012. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
NO PURCHASE NECESSARY. A donation will not increase your chances of winning. Void where prohibited. Open to permanent legal residents of the fifty states of the U.S., and D.C., who are 18 years of age or older as of the date of entry. Entries start on 9/1/2012 at 12:01 a.m. ET. Internet entries must be received by 9/30/2012 at 11:59 p.m. ET. Nondonation mail entries must be received by 10/4/2012. To find out how to enter without a donation and for the official rules visit www.aflac.com/friends. Winner will be announced on October 9, 2012, at http://www.facebook.com/aflacduck. Prize restrictions apply.