March 4, 2008 3:39 PM

Arby's Colors for Kenseth in Atlanta Nationwide Race

Concord, N.C. (March 4, 2008) -  Arby’s returns as primary sponsor of Matt Kenseth’s No. 17 Ford Fusion in the Nationwide Series this weekend at Atlanta Motor Speedway.  Arby’s adorned the No. 17 Ford Fusion in the Nationwide Series 13 times in 2007 with Kenseth accumulating one win, two poles and eight top-five finishes.

“I love driving for Arby’s,” said Kenseth.  “They’re a great sponsor and since day one they’ve been really excited about their involvement with our team.  We’ve had pretty good luck when they’re on the car, so hopefully we can continue that this weekend at Atlanta.”

Arby’s will also serve as primary sponsor of the No. 17 Ford Fusion in the Nationwide Series later this season at Kansas Speedway.

As always, if Kenseth wins either the Sprint Cup or Nationwide event this weekend, Arby’s will be giving away free medium curly fries on Monday.  Customers will need to bring in a printed copy of the official race results from a newspaper or web site, or a free fry coupon from, to participating Arby's on “Matt’s Monday” to receive their free order of medium curly fries.

About Roush Fenway Racing

Roush Fenway Racing is NASCAR’s largest team operating 13 motorsports teams.  Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; and three in the Craftsman Truck Series with Darnell, Braun and Joey Clanton; and one in the ARCA RE/MAX Series with Ricky Stenhouse Jr. 

About Arby's Restaurant Group, Inc.

Arby's Restaurant Group, Inc., based in Atlanta, is the franchisor of the Arby's restaurant system, which consists of more than 3,600 restaurants worldwide, and is owner and operator of approximately 1,100 of those restaurants located in the United States. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh(R) deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group also owns and operates the T.J. Cinnamons(R) brand and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). To learn more about Arby's, please visit

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