Minneapolis, September 14, 2012 – Best Buy Co., Inc. (NYSE: BBY) launched today the Best Buy Evolved Viewing Experience. Making its debut for the Geico 400 in Chicago, the Best Buy Evolved Viewing Experience showcases what you can do when you combine normal technology with some imagination and innovation resulting in an out-of-this-world experience. Optimized for racing, Best Buy partnered with Two Bit Circus to create a fully immersive experience for fans that makes them feel like they are actually part of the race.
“The Best Buy Evolved Viewing Experience exemplifies our efforts of “making technology work for you,” said Stephen Gillett, President, Best Buy Digital, Global Marketing & Strategy for Best Buy. “At Best Buy, we want to push the limits of how technology works for our customers and make it easier for them to experience their passions. With the Evolved Viewing Experience, Best Buy is helping consumers imagine - and experience - the ultimate in sports viewing.”
Best Buy is launching the Evolved Viewing Experience in Chicago as part of its Roush Fenway Racing sponsorship activation program. It will be on display for fans to experience in a unique Best Buy Sky deck interactive environment that includes gaming kiosks where visitors can engage in Xbox 360, PS3, Nintendo Wii and Nintendo DS. There is also an Augmented Reality Station featuring unique display technology that allows visitiors to interact with different Best Buy brand logos for a Best Buy gift card give-away. Fans can also snap photos of themselves sitting in the Evolved Viewing Experience which will be texted to them to post to their social networks.
In addition to the Chicago launch, the Best Buy Evolved Viewing Experience will be at track in Charlotte and Homestead during the Chase races this season. Best Buy has been a team sponsor for the past eight years, and the 2013 season will mark the company’s ninth year with the sport.
Best Buy Evolved Viewing Experience
To begin, the fan hears the sounds of the race as the seat reclines and three HD monitors lower around the viewer, creating an immersive viewing experience, offering three unique perspectives on the race. The fan’s body is the remote and can alternate between camera angles with a simple swipe of the hand. Viewers experience the rumble of a stock car engine under the seat, while special surround-sound speakers make them feel like they are on the track. Bladeless fans under computer control add haptic feedback to the experience, blowing wind through the user’s hair. An ASUS CM 6830 computer outfitted with three graphics cards, powers a detailed simulation racing game used by pro drivers to prepare for actual races. Fans become the driver in the game, using an accelerometer-based steering wheel as the race is projected onto the three separate screens. Fans are also able to switch between the race simulator and the actual race footage.
A series of five Webisodes of the “behind-the-scenes” making of the Evolved Viewing Experience can be found on the Best Buy YouTube channel. Fans can also visit the Evolved Viewing Experience tab on the Best Buy Facebook page. For additional media information, b-roll and photos, check out www.bestbuyevolvedviewingexperience-media.com.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com and to shop at Best Buy, visit www.bestbuy.com.