Concord, N.C. (August 31, 2012) – To help SUBWAY® celebrate its 47th birthday, Carl Edwards will run a special SUBWAY® SUBprize Party paint scheme this weekend at Atlanta Motor Speedway. The last time Edwards had SUBWAY® as a primary sponsor he ended up in victory lane in the Nationwide Series at Watkins Glen earlier this month.
SUBWAY® Restaurants, the world’s largest restaurant chain, announced that it will celebrate its birthday by hosting a month-long SUBprize Party throughout September offering daily giveaways. Grand prizes include four 2013 Jeep® Compass vehicles, 400 Kinect for Xbox 360 prize packs, 72 Florida beach getaways from Visit St. Petersburg/Clearwater, and Ultimate RadioShack Prize Packs including a laptop, tablet, e-reader, camera, computer speakers, wireless keyboard, printer and headphones. In addition, SUBWAY® Restaurants will be expanding their everyday value menu with many $5 Footlong Faves.
"We are celebrating our birthday all September long by treating fans to $5 Footlong Faves and new grand prizes every day,” said Tony Pace, Sr. Vice President, Chief Marketing Officer of the SUBWAY® Brand. “Everyone's invited to our Sub-prize party.”
“We could not be going to a better race track for our team right now, all the guys are pumped. We’ve had great success there. Atlanta is one of the more challenging tracks to drive. It’s fun, it’s fast, there are bumps and different grooves. The track has character and that’s what makes it so much fun to race. We’re going there expecting a victory. The last time we raced a SUBWAY car we won in the Nationwide Series at Watkins Glen. It would be a lot of fun to relive that and do a backflip on Sunday to help celebrate SUBWAY’s birthday.”
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621.