BRISTOL MOTOR SPEEDWAY, Bristol, Tenn., (August 23, 2008) - For the second time since 2006, Sharpie®, title sponsor of the Sharpie 500 at Bristol Motor Speedway, will partner with Jamie McMurray in the race that fans consistently vote their favorite in the NASCAR Sprint Cup Series.
Sharpie is backing McMurray in a bold new Sharpie paint scheme. The bright green and black design supports the launch of the new Sharpie® Pen, the first Sharpie that doesn’t bleed through paper. Already a hit at retail, Sharpie Pen is perfect for all everyday writing needs at home, work and school. To support the Sharpie Pen launch, the 2008 race is being tagged, “Sharpie 500 Presented by the NEW Sharpie Pen.”
McMurray, who will drive the No. 26 Sharpie Pen Ford Fusion for Roush Fenway Racing, said, "I'm really excited about driving the Sharpie Pen Ford Fusion in the Sharpie 500. I always tell fans that the Bristol night race is one race they have to see in person. It's always an exciting night, and this year will be no different. I'm looking forward to the Sharpie 500, and am really proud to have the Sharpie Pen on our Ford Fusion for one of the biggest races of the season."
“The Sharpie Pen paint scheme supports Sharpie’s ongoing commitment to innovation,” said Howard Heckes, Sharpie Global Business Unit President. “Like the Sharpie 500, Sharpie Pen is just another way we’re delivering to our fans the bold experience and quality performance of the Sharpie brand.”
The “Sharpie 500 Presented by the NEW Sharpie Pen” will include a bold roster of drivers on a track known for its high banked turns and bumper-to-bumper action, all under the bright lights of the “World’s Fastest Half-Mile” where it’s “racin’ the way it ought’a be.”
In eleven career starts at Bristol Motor Speedway, McMurray has tallied one top-5 and four top-10 results, amassing over $1.1MM in earnings. He boasts two career victories in the NASCAR Sprint Cup Series with wins at Lowe’s Motor Speedway in 2002 and Daytona International Speedway in 2007. Sharpie was a sponsor of Roush Fenway’s Racing No. 97 (now No. 26) Ford from 2002-2006, winning a championship with Kurt Busch in 2004. The Sharpie car has won the Sharpie 500 once with Busch taking the checkered flag in 2003.
In addition to the new Sharpie Pen, the Sharpie team of products includes the Sharpie Retractable marker offering one-hand click convenience, the Sharpie Retractable Ultra-Fine marker with its thin tip for precise marking and writing on small spaces, and Sharpie MINI “go anywhere” markers that can be easily attached to backpacks, key rings, golf bags and more. Available in 39 colors and 18 tip sizes, Sharpie products are available wherever office supplies are sold.
The “Sharpie 500 Presented by the NEW Sharpie Pen” is scheduled for Saturday, August 23, at 8 p.m. ET. ESPN will broadcast the race. For more information, go to sharpie.com.
For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid’s Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO®, Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating 13 motorsports teams; five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; and three in the Craftsman Truck Series with Darnell, Braun and Joey Clanton; and one in the ARCA RE/MAX Series with Ricky Stenhouse, Jr.