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September 26, 2012 3:56 PM

Matt Kenseth Goes Pink for National Breast Cancer Foundation During Talladega Weekend

Concord, N.C. (September 26, 2012) --- Matt Kenseth, driver of the No. 17 for Roush Fenway Racing, will sport a pink Ford Fusion when he rolls into Talladega Superspeedway for the Oct. 5-7 Good Sam Roadside Assistance 500 weekend.  The pink ride came about through a partnership between Roush Fenway Racing, Talladega Superspeedway and the National Breast Cancer Foundation.

“As the first race in October we felt it was important to recognize Breast Cancer Awareness month,” said Talladega Superspeedway Chairman Grant Lynch.  “We reached out through our NASCAR channels to help spread the word and Matt’s team jumped at the opportunity to help out.  We’re excited to work with a championship team and organization to help promote the efforts of the National Breast Cancer Foundation.”

In addition to Kenseth’s pink ride, Roush Fenway Racing is also auctioning off an honorary pit crew experience to raise funds for the National Breast Cancer Foundation.  Fans can bid on this once-in-a-lifetime opportunity through the NASCAR Foundation auction page at http://marketplace.edeal.com/cgi-bin/ncommerce3/ProductDisplay?prmenbr=6.... Bidding for the honorary pit crew experience with the No. 17 team closes at 8:00pm EST on Monday, October 1st.

“We're honored to have a chance to run our pink No. 17 NBCF Ford EcoBoost at Talladega,” commented driver of the No. 17 Ford, Matt Kenseth.  “With October being Breast Cancer Awareness Month, we were able to get support from Ford to help raise awareness and funds for the National Breast Cancer Foundation and I'm happy to help support the cause.”

“When it comes to spreading the message of early detection of breast cancer, we need partners like Talladega Superspeedway and Roush Fenway Racing,” says NBCF Founder & CEO, Janelle Hail. “Their support will help us fulfill our mission to save lives by providing free mammograms for the underserved, and their tradition of excellence and winning spirit will inspire hope in the many NASCAR fans and families that are facing this disease today.”

The first opportunity to see Kenseth’s pink No. 17 NBCF Ford EcoBoost Fusion on the track will be during NASCAR Sprint Cup Series practice on Friday, Oct. 5.  Kenseth has 25 starts at the 2.66-mile track and has earned four top five and seven top-ten finishes.  Earlier this season at Talladega, Kenseth finished third and led for a total of 73 laps.

The Good Sam Roadside Assistance 500 will be broadcast on ESPN Sunday, October 7th with television coverage beginning at 1:00 pm EDT and radio coverage provided by the Motor Racing Network.

About Talladega Superspeedway:

The most competitive racing in NASCAR combined with a mix of southern hospitality returns to Talladega Superspeedway October 5-7, 2012 for the Good Sam Roadside Assistance 500 Weekend.  For tickets and information visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.

About Roush Fenway Racing:

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV program and its award-winning social marketing campaign RickyvsTrevor.com. Visit www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call Pete Thuresson at 704.720.4600.
 

About the National Breast Cancer Foundation, Inc.(R):   

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

 

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