News

May 21, 2009 3:01 PM

Milwaukee Mile Hammers Out Agreement with Northern Tool + Equipment to Entitle June 20 NASCAR Race

West Allis, Wis. (May 21, 2009) – The biggest motorsports weekend in Wisconsin will culminate with the NorthernTool.com 250 NASCAR Nationwide Series race at The Milwaukee Mile on Saturday night, June 20, it was announced today by officials of the historic speedway.

Minnesota-based Northern Tool + Equipment has a Wisconsin store in Milwaukee just a six minute drive from The Mile.   This entitlement will work hand-in-glove with raising awareness for the 28 year-old company’s current involvement in NASCAR, and their website, which has a deep selection of hand and power tools and a diverse mix of products including generators, pressure washers, air compressors and much more, found at http://www.northerntool.com/.

“The opportunity to get our first taste of event sponsorship in NASCAR with such a historic Midwestern track is a great match for Northern Tool + Equipment,” said owner and founder Don Kotula.  “We realize the impact our involvement in NASCAR has for our business, and we’ve elected to showcase our website in the primetime NorthernTool.com 250 NASCAR Nationwide Series race at The Milwaukee Mile on Saturday night, June 20.”

To this point, Northern Tool + Equipment had been solely a team sponsor with NASCAR powerhouse Roush Fenway Racing and driving talent Erik Darnell, a third-generation racer from nearby Beach Park, Illinois.

“We’re proud to partner with Northern Tool + Equipment in driving brand-loyal NASCAR fans to their great NorthernTool.com website,” exclaimed Milwaukee Mile President & CEO Claude Napier.  “For decades now, our great fans have witnessed Erik’s grandfather Bay Darnell race on our dirt quarter-mile oval, then in Indy cars and in a number of USAC Stock Car races.  Bay also raced against his son Danny, Erik’s dad, in stock car races at The Mile.  The Darnells and who they represent are an extension of The Mile family.”

On Saturday night, June 20 in front of friends and relatives, Darnell will be carrying the distinctive black, yellow and gray Northern Tool + Equipment colors on his racecar in the NorthernTool.com 250, which is scheduled to start at 7:30 p.m. CST.

The 26 year-old NASCAR driver is also scheduled to be making an appearance on Thursday, June 18 at the Northern Tool + Equipment store at 610 S. 108th St. in West Allis, and signing autographs on The Mile’s fan midway in the afternoon on Friday, June 19 and race day, Saturday, June 20.  Details are forthcoming.

Darnell has been hammering the gas pedal this year, his first season racing in the NASCAR Nationwide Series.  His strong finishes of 12th at Richmond, VA and 4th in his first-ever race at Darlington Raceway have gotten him plenty of notice.  Over the past two-plus seasons while backed by Northern Tool + Equipment, Darnell produced two victories, led 385 laps and delivered 24 top-10 finishes in 55 races while competing full-time for Roush Fenway Racing’s NASCAR truck team.

Details of this partnership were not disclosed.

On Friday night, June 19, The Milwaukee Mile will host the tough trucks, tough drivers of NASCAR under the lights in a 200-mile NASCAR Camping World Truck Series event.  Then on Saturday, June 20, practice for the NorthernTool.com 250 NASCAR Nationwide Series event kicks off with a 9:00 a.m. CST practice session.  Pole qualifying is later in the afternoon at 4:30 p.m., with NorthernTool.com 250 driver introductions scheduled for 7:30 p.m, thirty minutes before the green flag.

Reserved seats to the Saturday, June 20 NorthernTool.com 250 NASCAR race start at $26 and are available by calling The Milwaukee Mile Ticket Office at (414) 453-8277, or online 24/7 on the speedway’s website, http://www.milwaukeemile.com/.

About Northern Tool + Equipment
Northern Tool and Equipment has been in business for 28 years, with world headquarters in Burnsville, Minnesota. With over 65 retail stores in 11 states, combined with a thriving catalog and online business, the company offers a wide selection of products from consumer goods to industrial and construction equipment, and their professional staff provides in-depth knowledge and exceptional personal assistance to customers worldwide.  Their website has something for everyone from the do-it-yourselfers to contractors and professional shops.  Northern Tool + Equipment is a proud sponsor of NASCAR driver Erik Darnell and Roush Fenway Racing. For more details, visit http://www.northerntool.com/.
 
About The Milwaukee Mile + NASCAR
The Milwaukee Mile is the oldest active motor speedway in the world, dating back to 1903.  NASCAR champions and Wisconsin natives Alan Kulwicki and Matt Kenseth raced in their formative years and in NASCAR races at America’s Legendary Oval.  The Mile began hosting NASCAR-sanctioned events in 1984 with what is now known as the NASCAR Nationwide Series.  The upcoming June 19 & 20 NASCAR events combine to bring in the state’s largest crowd to witness a motorsports event.  For tickets and further information on the NorthernTool.com 250, visit http://www.milwaukeemile.com/.

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