October 23, 2013 12:00 PM

RFR, Stenhouse Go Pink at Martinsville for “Driven for a Cause”

Concord, N.C. (Oct. 23, 2013) – Roush Fenway Racing’s (RFR) Ricky Stenhouse Jr. will drive the pink No. 17 ‘Driven for a Cause’ Ford Fusion this weekend at Martinsville Speedway to raise awareness and support the National Breast Cancer Foundation(NBCF). Fans are encouraged to support the NBCF by donating at, and by using the hashtag #breastcancer to raise awareness on social media platforms.

“It is great to be able to team up with the National Breast Cancer Foundation and help bring awareness to a special cause” Stenhouse said. “Many families have been affected by breast cancer and it’s an honor  to help support the National Breast Cancer Foundation and all of their hard work.”
Throughout the month of October all of RFR’s race cars  carried a special ‘pink ribbon Driven logos’ in each of the month’s events. In addition, teammate Greg Biffle’s 3M Ford Fusion also features a special pink themed scheme for the event.

RFR is offering “Driven for a Cause” merchandise, with a percentage of the proceeds going to the NBCF. RFR will also donate Stenhouse’s race worn ‘Driven for a Cause’ firesuit and pieces of the No. 17 ‘Driven for a Cause’ Ford for auction, with proceeds benefiting the NBCF.

Car renderings for the No. 17 Driven for a Cause and No. 16 3M Pink Fords are attached.

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for, “25 Winning Years” and Google+.  Visit, circle on Google+ , become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

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