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September 16, 2013 1:57 PM

Roush Fenway Launches #DRIVENfortheChase ‘Hashtag’ for 2013 “Playoff”

Roush Fenway Launches #DRIVENfortheChase ‘Hashtag’ for 2013 “Playoff” 

 
Joliet, Ill. (Sept. 15, 2013)  –
Roush Fenway Racing (RFR) fans following the team’s 2013 bid for the Sprint Cup Championship on RFR’s social channels are encouraged to use the new #DRIVENfortheChase hashtag when discussing NASCAR’s winningest organization during the 10-race stretch that will decide the 2013 Sprint Cup Champion. The special hashtag is a part of Roush Fenway’s 2013 ‘Driven’ marketing program, designed to showcase the team’s continued dedication and desire to be the best on and off the racetrack.  


Roush Fenway enters the 2013 Chase with both Carl Edwards (5th) and Greg Biffle (7th) vying for the Sprint Cup Championship. It marks the 10th time in 10 seasons of the Chase, that RFR has fielded at least two entries in the Chase field, including 2004 when the team won the inaugural Chase and in 2005 when RFR placed a record five entries in the 10-race field. Two seasons ago, RFR and Edwards finished tied for the lead in the 2011 Chase.


Roush Fenway boasts the broadest reaching social media audience in NASCAR (USA Today), spread across its award-winning Google+ Channel,
 Facebook, Twitter, Instagram and YouTube.


In addition, RFR has launched an official Chase Infograph and “Driven for the Chase” trailer.


 
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for RickyvsTrevor.com, “25 Winning Years” and Google+.  Visit http://www.RoushFenway.com, circle on Google+ , become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

 

  

 

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