CONCORD, N.C. (March 19, 2014) – Fresh off its one-two finish at Bristol Motor Speedway last weekend, Roush Fenway Racing (RFR) today announced a multi-year team-wide partnership with Safety-Kleen® and its premium re-refined motor oil brand, EcoPower®. EcoPower will serve as the official oil partner of NASCAR’s winningest team, as well as the primary sponsor for multiple races with the No. 17 Sprint Cup Ford and driver Ricky Stenhouse Jr. The No. 17 EcoPower Ford Fusion will make its debut at Michigan International Speedway in June.
“We are pleased to have EcoPower on board as our official oil partner,” said team owner Jack Roush. “The partnership reflects Roush Fenway’s commitment to both sustainability and using highest quality products. EcoPower protects engines and protects the environment.
“We have had great success in our race cars with re-refined oil and we look forward to continuing that success with EcoPower, while promoting environmental responsibility throughout this season and into the future.”
“The environmental benefits of re-refined oils have been rigorously evaluated and proven,” said Curt Knapp, Safety-Kleen executive vice president, marketing and oil re-refining sales. “Fleet operators and consumers want to be absolutely confident that the oil will protect their valuable investment. We can’t think of a stronger, more authentic endorsement for EcoPower than Jack Roush using it in his race cars to achieve peak protection and performance.”
EcoPower re-refined oil helps reduce greenhouse gas emissions by up to 80%. And it requires up to 85% less energy to produce than oil made from virgin crude, because it has already been refined. It also helps reduce America’s dependence on foreign oil. That’s why car dealerships, quick lubes, other DIFM installers, consumers and fleets rely on EcoPower to protect engines and protect the environment.
Safety-Kleen is a founding partner of NASCAR Green; an initiative focused on making NASCAR the greenest sport. Safety-Kleen collects all used fluids from the tracks during race weekends - and from most team facilities year round - and then recycles or responsibly disposes of those fluids. The used motor oil collected from all of these sources, including RFR’s race cars, will find its way back into EcoPower. This “closed-loop” philosophy is by far the most environmentally responsible approach to handling used oil.
Safety-Kleen Systems is a leading North American used oil recycling and re-refining, parts cleaning and environmental solutions company, serving more than 200,000 customer locations in the United States, Canada and Puerto Rico. Safety-Kleen provides a broad set of environmentally responsible products and services that keep North American businesses in balance with the environment. Safety-Kleen is a wholly owned subsidiary of Clean Harbors, North America’s leading provider of environmental, energy and industrial services. For more information about the company, please visit www.safety-kleen.com.
EcoPower is more than just engine oil. It is part of a much bigger effort by Safety-Kleen, the largest collector and re-refiner of used oil in the world. In 2013, Safety-Kleen collected over 220 million gallons of used oil. EcoPower doesn’t just conserve resources; it protects them by keeping used motor oil out of our land and groundwater, making it truly an oil change for the better. For more information about EcoPower, please visit www.ecopoweroil.com.
About Roush Fenway
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed and Chris Buescher. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for “RFR Driven”, “Let Ricky Race”, Pillow Pets, RickyvsTrevor.com, “25 Winning Years” and Google+. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.