Concord, N.C. (February 14, 2008) –Roush Fenway Racing and Turner Sports announced today that they have formed a strategic partnership that will culminate in the re-launch of RoushFenway.com on February 14, 2008. RoushFenway.com will have an updated design and layout and will include exclusive on and off track video clips, daily editorial content, real time standings, breaking news and enhanced sponsorship opportunities.
“We are very excited about our new partnership with Turner Sports,” said Torrey Galida, chief marketing officer for Roush Fenway Racing. “The alliance will allow us to provide offerings to our fans that no other team currently has access to. We look forward to the opportunities that the newly re-vamped RoushFenway.com will offer to our sponsors, teams and drivers.”
“Roush Fenway Racing is one of the leading teams in NASCAR racing today, and we’re extremely proud to partner with them to launch a new innovative team site that strengthens their brand both on the track and online,” said Scott Doyne, Turner Sports new media business manager. “The re-launched RoushFenway.com will offer new and unique features that provide an interactive fan experience that you can’t find anywhere else.”
Roush Fenway Racing has been working with Turner Sports to establish a partnership to create the most dynamic team site in NASCAR. Roush Fenway Racing will have the distinct privilege of being the only team able to provide exclusive on-track content on their Web site. In addition, site offerings will also include daily editorial content, real time standings, schedules, results, statistics and breaking news.
The re-designed RoushFenway.com will provide sponsors with the opportunity to leverage the loyalty of the NASCAR fan base with a highly targeted digital media platform. The site will also provide fans with access to the most cutting edge content and functionality. Overall a winning combination that will keep Roush Fenway Racing at the front of the field.
The partnership adds to Turner’s extensive portfolio of online properties, which includes NASCAR.COM, the official Web site of the sport.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating 13 motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; and three in the Craftsman Truck Series with Darnell, Braun and Joey Clanton; and one in the ARCA RE/MAX Series with Ricky Stenhouse Jr.
Turner Sports New Media, the interactive division of Turner Sports, is the provider of a number of leading sports Web sites, including NASCAR.COM, PGATOUR.com and PGA.com, as well as the popular broadband channels TBS Hot Corner on MLB.com, TNT OverTime on NBA.com, NASCAR 24/7 on NASCAR.com and Live@ on PGATOUR.com. The division also operates PlayON! Sports, providing broadband coverage of non-televised Olympic-type sports across a myriad of Web sites.
Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. One of the fastest growing sports league Web sites, NASCAR.COM is home to broadband news coverage, fantasy games and the NASCAR.COM SuperStore. The site consistently ranks among the top sports league sites and was named one of the best sports Web sites on the Internet by BusinessWeek (October 2005).
In 2006 NASCAR.COM was nominated for an Emmy® by the National Television Academy for its TrackPass RaceView application and was awarded an Emmy® in 2003 for TrackPass PitCommand.
Turner Sports, Inc. presents some of the best and most popular sporting events worldwide and is a leader in televised sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball (MLB), professional golf, PGATour.com and PGA.com.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.