A NASCAR race is like a virtual parade of the country's most successful brands.
Why are more Fortune 500 companies involved in NASCAR than any other sport? Because top companies in numerous industries have found an unusually flexible, responsive and measurable format from which they can launch a wide variety of marketing programs, grow their sales and build their brands. NASCAR has proven to be a favorite of the Fortune 500, for these very reasons.
Leading companies, each with unique, complex objectives, leverage just the right NASCAR assets, or “activations,” to meet their specific goals. With national, regional, and even international opportunities, NASCAR affords its sponsors the flexibility to precisely meet schedule, budget and demographic objectives in a way no other sport can.