Roush Fenway Racing

Nascar Nation

There are three key NASCAR benefits that put other marketing platforms in the rearview mirror:

  • 75+ million fans: the largest U.S. spectator sport
  • The most brand-loyal fan base in sports marketing; thanks in part to "TiVo-proof" brand integration
  • Longest and most geographically expansive (nationwide) sports season available

This section provides national maps that illustrate the massive scope of NASCAR and case studies showing how regional and seasonal diversity can work to a marketer’s advantage. You’ll agree this really is a NASCAR Nation.

  • The scope of NASCAR is far-reaching and enduring. NASCAR is everywhere, practically all year long, creating unlimited opportunities for meaningful consumer and business engagements.

  • The combination of unparalleled brand loyalty, sponsor appreciation and demographics make NASCAR fans the most desirable audience available, and NASCAR sponsorship the best value in marketing.

  • A NASCAR race is like a virtual parade of the country's most successful brands. They are here because they've found an unusually flexible, responsive format to effectively launch various marketing programs, grow their sales and build their brands.