Roush Fenway Racing

Our Partners
Headquarters Atlanta, Georgia
Years With RFR Partner Since 1998
Series NASCAR Sprint Cup Series

Taking advantage of these benefits

The taste of victory.

Coca-Cola is perhaps the world's most recognized brand. And for more than a decade, they’ve leveraged a relationship with Roush Fenway’s top drivers to connect with the “NASCAR nation.” You’ll notice Roush Fenway drivers Greg Biffle and Elliott Sadler  at the track often with a Coke in hand. And after each trip to Victory Lane, you’ll notice them take a gulp or two shortly before they thank their team and sponsors during their post-race interviews.

Coca-Cola racing family.

A key value for Coca-Cola from their partnership with Roush Fenway is the access and rights to the images of top drivers, defining what Coke calls their “Coca-Cola Racing Family.” "Family" members make live appearances at sponsored events and are featured in advertising, promotions and on packaging.