Roush Fenway Racing

Our Partners
Headquarters Winona, Minnesota
Years With RFR Partner Since 2010
Website fastenal.com
Series NASCAR Sprint Cup Series

Partners on track.

Fastenal, North America's leading distributor of industrial fasteners, tools and equipment, is the primary sponsor of Carl Edwards and his No. 99 Ford team in NASCAR Sprint Cup competition. If Edwards' prior performance is any indication, the move to the Sprint Cup Series for Fastenal will bring fan and media attention both to the team and to the Fastenal brand – and uniquely to some of Fastenal's key supplier brands.

As a “primary” sponsor, Fastenal receives the bulk of the branding on Edwards’ No. 99 Ford Fusion, including the car, driver/crew uniforms, team pits and equipment. Fastenal chooses to promote their brand predominantly with their own colors and logos, but also takes advantage of “pass-through” rights to include their supplier partners, such as Lenox, Wypall, Greenfield Industries, Milwaukee, Gearwrench, Rustoleum and Metabo, all of which benefit from the same premium exposure for certain races in the season. Not only do these pass-through programs strengthen business relationships for Fastenal, but the tactic helps their suppliers involved in race-related promotions realize growth of 15-22%.

Testimonials
Because of the phenomenal season Carl is having, we've probably had more brand exposure this year than we've had in the previous five years combined. We're looking forward to taking another huge step forward next season by presenting our brand to the tens of millions of fans who follow the Cup Series. – Cory Jansen, Executive Vice President, Operations / Fastenal
News
Article -

Fastenal Steps up to NASCAR Sprint Cup Series

Fastenal announced that it has signed a multiyear agreement with Roush Fenway Racing to become a primary sponsor of Carl Edwards’ No. 99 Ford in the NASCAR Sprint Cup Series. Fastenal will be the primary on Edwards’ No. 99 for 17 Cup Series races in 2012, starting at Daytona International Speedway. The company will also sponsor two additional Roush Fenway entries in a yet to be determined 2012 Cup Series race, putting three Fastenal-branded Fords on the track during a single event.