Roush Fenway Racing

Partners on track.

Fastenal, North America's leading distributor of industrial fasteners, tools and equipment, is the primary sponsor of Carl Edwards and his No. 99 Ford team in NASCAR Sprint Cup competition. If Edwards' prior performance is any indication, the move to the Sprint Cup Series for Fastenal will bring fan and media attention both to the team and to the Fastenal brand – and uniquely to some of Fastenal's key supplier brands.

As a “primary” sponsor, Fastenal receives the bulk of the branding on Edwards’ No. 99 Ford Fusion, including the car, driver/crew uniforms, team pits and equipment. Fastenal chooses to promote their brand predominantly with their own colors and logos, but also takes advantage of “pass-through” rights to include their supplier partners, such as Lenox, Wypall, Greenfield Industries, Milwaukee, Gearwrench, Rustoleum and Metabo, all of which benefit from the same premium exposure for certain races in the season. Not only do these pass-through programs strengthen business relationships for Fastenal, but the tactic helps their suppliers involved in race-related promotions realize growth of 15-22%.