|Years With RFR||Partner Since|
|Series||NASCAR Sprint Cup Series|
The Sherwin-Williams Company is not only the largest producer of paints and coatings in the United States, but is among the largest producers in the world. In addition to being a team-wide sponsor and the exclusive paint supplier of Roush Fenway Racing, they are a very important customer of 3M, primary sponsor of the Roush Fenway Racing No.16 Ford. Sherwin-Williams was able to take advantage of 3M’s pass-through rights and sponsor a race, Kansas, with the goal of motivating account salespeople and retail stores to reach sales goals of key 3M products.
Roush Fenway created a unique No. 16 paint scheme just for this race with Sherwin-Williams as the primary brand. But that was just the beginning. Roush Fenway, which supports their sponsors with numerous hospitality and show car events each season, assisted with entertainment, hospitality and other activations.Learn More