Roush Fenway Racing

Our Partners
Headquarters Livermore, California
Years With RFR Partner Since 2007
Series NASCAR Sprint Cup

Taking advantage of these benefits

Performance eyewear – used, not just endorsed.

Wiley X sunglasses are recognized worldwide as high performing "tactical eyewear," favored by the military, law enforcement and trades where eye protection is essential. For this same reason, Wiley X has grown popular in another fast-paced, dangerous environment: NASCAR's pit road.

As the official eyewear of each of Roush Fenway Racing's four NASCAR Sprint Cup teams, Wiley X's goal is to not just position themselves as sponsors, but as an integral part of the teams' performance. The benefit has been constant exposure in front of millions of fans across the U.S. and beyond. Each time the media covers drivers Carl Edwards, David Ragan, Matt Kenseth or Greg Biffle when they are wearing their sunglasses – which is often – Wiley X racks up brand awareness, ad value and fashion credibility in the eyes of outdoor sports enthusiasts. Being talented, trained spokespeople, the Roush Fenway drivers are also quick to give credit to the brands that support them.