| Headquarters | Richfield, MN |
| Years With RFR | Partner Since 2012 |
| Website | www.bestbuy.com |
| Series | NASCAR Sprint Cup Series |
Best Buy is the world’s largest multi-channel consumer electronics retailer with stores in the United States, Canada, China, Europe and Mexico. We are the 11th largest online retailer in the U.S. and Canada, we have the number one customer loyalty program of its kind and more than 1.6 billion visitors to our websites and stores each year. Our more than 165,000 employees are committed to helping deliver the technology solutions that provide value, enabling access to people, knowledge, ideas and fun – whether online, via mobile device or in our stores.
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Article - Wednesday - January 2, 2013
Best Buy Sticks with Roush Fenway
Best Buy confirmed that it has renewed its sponsorship deal with Roush Fenway Racing for the 2013 NASCAR Sprint Cup Series Season. Best Buy will serve as primary sponsor of Ricky Stenhouse Jr.'s No. 17 Ford Fusion for 12 races and Carl Edwards' No. 99 Ford for four races. In addition, Best Buy will be an associate sponsor for each as well.
learn moreArticle - Wednesday - February 13, 2013
Stenhouse Jr. to Cup with Best Buy in 2013
Basketball’s “Dream Team” first hit the scene with the United States’ participation in the 1992 Summer Olympics. Roush Fenway Racing was just five years old at the time but a generation later, NASCAR team owner Jack Roush has what he feels to be an exceptional “starting five.”
Roush characterized the drivers who’ll steer him into the 2013 season as stock car racing’s “Dream Team” during last month’s pre-season media tour and who can argue?
Article - Tuesday - February 28, 2012
Best Buy Shares in the Glory From Daytona 500 Win
Best Buy shares in the glory from Daytona 500 win
Article by: THOMAS LEE
Star Tribune
February 28, 2012 - 9:15 PM
When it comes to NASCAR sponsorships, Best Buy Co. Inc. is already basking in victory lane.
The Richfield-based consumer electronics giant struck pay dirt Tuesday when Matt Kenseth of Roush Fenway Racing, which only recently agreed to a major sponsorship deal with Best Buy, won the Daytona 500.
"If you had to pick a race to win, this is the one you wanted to win," Drew Panayiotou, Best Buy's senior vice president of marketing in the United States, told the Star Tribune. "I felt [Kenseth] was going to have a hot year, but I didn't know he was going to win the first [big] race" of the season.
learn moreArticle - Monday - February 20, 2012
Best Buy's Switch To Carl Edwards Paying Dividends
Maybe Best Buy isn’t going bankrupt after all?
In December the electronics retailer made a big change with its NASCAR sponsorship. The company switched from Richard Petty Motorsports to Roush Fenway Racing. In doing so, Best Buy became the primary sponsor in nine races for former series champion Matt Kenseth and two for 2011 championship runner-up Carl Edwards. In addition, Best Buy became an associate sponsor for both drivers in all other races.
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