Roush Fenway Racing

Our Partners
Headquarters Boston, MA
Years With RFR Partner since 2011
Series Nationwide Series/Sprint Cup Series

Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.

Founded in 1906 as the New Balance Arch Company, in Boston, MA, New Balance made its first pair of running shoes in 1938. By the 1970s, New Balance’s 320 running shoe was rated number one on the market, which launched the company into worldwide prominence.  Since then, New Balance has diversified into making a complete range of athletic shoes – as well as apparel and accessories - for a variety of athletic activities.