Roush Fenway Racing

Driven by data.

A quick look at a UPS shipping label reveals an organization that thrives on data and results. UPS, the world's largest package delivery company, takes the same approach in their marketing decision making. Known widely for its delivery service, UPS takes advantage of its Roush Fenway partnership to tout their full range of integrated services, solutions and logistics advantages for businesses. UPS measures their success with their primary sponsorship of Roush Fenway's No. 6 Ford on many fronts, but none is greater than the program's ability to propel UPS's business-to-business activity.

Driving B2B through unique engagement.

UPS enjoys the full spectrun of benefits associated with primary sponsorship of a premier NASCAR team: widespread brand awareness, ad value/PR generated from TV commercials and driver appearances, cause marketing, a centerpiece for a teen-focused safe driving campaign, and more. But more importantly, the sport offers them an extremely effective way to reach their target audience of shipping decision makers and influencers in a unique environment.