Roush Fenway Racing

Partners in performance.

3M’s longstanding brand image is one of innovation and performance, making their association with Roush Fenway – known for innovation that leads to performance – a logical choice. The integrity and caliber of NASCAR Champion Greg Biffle, 3M's driver on the Roush Fenway team, reinforces these key attributes. As the primary sponsor of the Biffle's No. 16 3M Ford, this Fortune 50© company makes efficient use of these compatible attributes, creating marketing opportunities on an impressive number of fronts throughout the year-long marketing window created by NASCAR's uniquely long season.

Ample assets for marketing diversity.

With over 55,000 products ranging from adhesives to fire protection to dental products, few companies have the need for marketing diversity more than 3M does. Thirty-eight race events a year provide opportunities to leverage their NASCAR program effectively across the entire organization, including for their consumer healthcare products, Filtrete, their iconic Post-it® and Scotch product lines, and other business units. 3M looks to their Roush Fenway partnership to not only promote individual businesses, but unite their diverse business units under an umbrella story of innovation leadership.