Engineered for Performance.
Champion's motto is "Performance Driven." So their nearly century-long involvement in motorsports, including NASCAR, is not a surprise from a functional perspective. Today, the legendary brand, part of automotive innovator Federal-Mogul, supplies critical ignition system components to NASCAR's top teams, including Roush Fenway. In fact, Champion cars have won 5 of the past 7 championships, living up to their famous name.
Roush Fenway's engineering heritage and reputation for testing, development and consistent performance on the track is right in line with Federal-Mogul's belief in testing and evaluation before applying the Champion brand name to any product. Because Roush Fenway also aligns with "Performance Driven," meaning we believe sustained performance is the best approach to racing and sponsorship success, Champion is a natural partner from a brand image perspective.
Taking into account Champion's association with high performing teams such as Roush Fenway, along with their omnipresent branding on drivers, team uniforms, fans, and in the speedway environment, it's no wonder the red and white Champion logo is one of the most recognized logos among consumers, bar none.