K&N engineers and markets the world's best air filter and supplies air and oil filters to all of Roush Fenway Racing's teams. Says Steve Williams, president of K&N Engineering, "We are very happy to have this relationship because they (RFR) produce results regularly with their reliable engines and talented drivers. It's a fitting combination with the World's Best Air Filters."
K&N has been involved with with NASCAR since the earliest days of the Sprint Cup Series races at the old Riverside Speedway. Today that involvement is greater than ever with their recent announcement to be the title sponsor of the NASCAR K&N Pro Series, a driver development series, through the 2016 season.
Being the oil and air product of choice for NASCAR and through the involvement with teams like Roush Fenway racing, gives K&N a powerful marketing platform to activate through at-track branding as well as advertising and packaging, extending their brand beyond professional race teams and into the consumer marketplace.