Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.
Founded in 1906 as the New Balance Arch Company, in Boston, MA, New Balance made its first pair of running shoes in 1938. By the 1970s, New Balance’s 320 running shoe was rated number one on the market, which launched the company into worldwide prominence. Since then, New Balance has diversified into making a complete range of athletic shoes – as well as apparel and accessories - for a variety of athletic activities.
New Balance entered the world of motorsports in 2009 with the MS500 pit crew shoe. Designed for the demanding needs of professional NASCAR “over the wall” pit crews, the MS500 combines technological features, that give pit crew members superior performance during races, with exceptional day long comfort.
New Balance holds the distinction as the only athletic shoe company that currently manufactures footwear in the U.S. New Balance proudly relies on our manufacturing associates to produce 25% of our U.S. footwear shipments in the U.S. each year.
Throughout the years, New Balance has maintained the same principles it was founded upon: superior customer service, a strong commitment to American workers and domestic manufacturing, and leadership in product fit and technological innovation.