Roush Fenway's marketing capabilities exist to allow sponsors to fully leverage their motorsports investment with minimal oversight of the tactical operation of the program. This is particularly important for sponsors with fewer resources for activation. Roush Fenway’s services complement rather than compete with in‐house/agency support, allowing your agency to focus on incremental opportunities, while Roush Fenway works to integrate our core marketing disciplines into your overall marketing strategy. These disciplines include at-track activations, licensing, Internet, merchandising and driver appearances. Each of these are self-supportive marketing centers (accountable and measurable) that can be utilized a la carte or through an integrated plan.
Dedicated, experienced program staffing.
Roush Fenway sponsors get a dedicated staff with substantial media relations experience, plus senior motorsports management on tap for problem solving and the pursuit of opportunities, such as co-marketing with other Roush Fenway sponsors.
We help you be media-ready.
Roush Fenway Racing’s position in the industry and consistent performance provides a disproportionate amount of media coverage and marketplace attention. This promises your brand a steady stream of media opportunities. Roush Fenway can support your PR efforts through a vast array of communication initiatives, including: Press releases, feature stories, videos, social and digital media and weekly race advances. In addition, our team of professionals will work to facilitate interviews, video, driver and team quotes, press photos and hero cards (8x10 postcards with your driver/car on front, profile and sponsor information on back).