Roush Fenway Racing

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Marketing Innovation: Licensing


A turn-key program for putting your brand in the hands of consumers everywhere.


Roush Fenway Racing's full-service licensing program provides all the tools necessary to broaden exposure and capitalize on the explosive popularity of NASCAR and its drivers. Sponsors can extend the reach of their bands beyond the track by licensing many best-in-class companies to use motorsports-related marketing vehicles for merchandise that is tied to their brand identity.

Corporate and product endorsement opportunities are endless with Roush Fenway’s group of successful drivers. This well-respected group offers guidance on a spectrum of topics both on and off the track, allowing a sponsor to hone in on the attention of various demographic groups.

Roush Fenway provides sponsors:

  • A turn‐key licensing administration program
  • A leadership role in the NASCAR licensing industry
  • The experience and relationships to foster valuable partnerships

For more information about licensing opportunities with Roush Fenway Racing, please contact Greg Perkins at 704-720-4600 or email GPERKINS@ROUSHFENWAY.COM.