News
Census Bureau Takes to the Race Track with Roush Fenway Racing Sponsorship
Three-Race Sponsorship of Roush Fenway Racing #16 Ford and Driver Greg Biffle
Takes Message of 2010 Census Participation to New Speeds
The U.S. Census Bureau today officially announced an agreement with Roush Fenway Racing to serve as the primary sponsor of the #16 Ford Fusion driven by Greg Biffle for three NASCAR Sprint Cup Series races.
The agreement will see the #16 carry a special 2010 Census livery in Sprint Cup Races at Atlanta Motor Speedway on Sunday, March 7, Bristol Motor Speedway on Sunday, March 21, and Martinsville Speedway on Sunday, March 28. To increase awareness and encourage participation in the upcoming 2010 Census, the three-race sponsorship schedule lines up with key census mail-out and mail-back dates.
“NASCAR Sprint Cup racing is one of America’s most popular sports and an especially effective avenue through which to reach a huge number of fans, reminding them their 2010 Census form will be arriving in mid-March and to mail it back,” said Census Bureau Director Robert Groves. “It is our hope that NASCAR fans across the country see the #16 car on the track and are encouraged to speak for their community by filling it out and mailing it back.”
The 2010 Census #16 Ford Fusion will feature the familiar Post-It Brand notes of primary sponsor 3M carrying both the 2010 Census logo and “Mail It Back” on the hood, rear quarter panels and rear bumper. In addition, Director Groves will visit Atlanta Motor Speedway this coming weekend for the Kobalt Tools 500.
“NASCAR reaches millions of Americans, and our paid sponsorship of Greg and the #16 Roush Fenway Ford is a practical one,” said Groves. “For every one percent increase in mail response, taxpayers will save an estimated $85 million. Those funds would otherwise be required to send census takers to collect responses in person from households that don't mail back the form.”
Greg Biffle, driver of the #16 Ford, is a nine-year veteran of NASCAR’s Cup Series, is one of the sport’s top-performers and is off to a great start in 2010 with three top-ten finishes in as many races. Biffle currently sits in sixth place in the 2010 Sprint Cup Series points. In addition, the Vancouver, Wash. native recently filmed a racing-themed 2010 Census Public Service Announcement that can be viewed online at http://mediadownload.census.gov/content/greg-biffle.
For more information on the 2010 Census and the #16 team, please visit http://2010census.gov and www.roushfenway.com. Still images of the car available upon request.
ABOUT THE 2010 CENSUS
The 2010 Census is a count of everyone living in the United States. By law, everyone in the United States, both citizens and noncitizens, must be counted every 10 years. Census data are used to reapportion congressional seats to states and directly affect how more than $400 billion per year in federal funding is distributed to state, local and tribal governments. The 2010 Census form is one of the shortest census questionnaires in history and takes about 10 minutes to complete. By law, the Census Bureau cannot share respondents' answers with anyone, including other federal agencies and law enforcement entities.
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