Concord, N.C. (Oct. 11, 2013) -- Roush Fenway Racing (RFR) announced today its partnership with Ryan Reed and the American Diabetes Association Drive to Stop Diabetes SM campaign, presented by Lilly Diabetes. Reed will drive the No. 16 RFR Ford full-time in the 2014 NASCAR Nationwide Series season, competing for a championship and rookie-of-the-year honors. Reed, a NASCAR driver making his dreams come true while living with type 1 diabetes, collaborated with the American Diabetes Association for the Drive to Stop Diabetes SM campaign in 2013, driving for RFR in a limited schedule.
It also was announced today that Lilly Diabetes has joined the campaign. Lilly, a leader in diabetes care since 1923, will be part of three NASCAR Nationwide Series races in 2013, Charlotte, Phoenix and Homestead and the entire 2014 season.
The American Diabetes Association Drive to Stop Diabetes SM campaign – now presented by Lilly Diabetes – is a movement working to end the devastating toll that diabetes takes on the lives of millions of individuals and families across our nation. Using Ryan’s story as the voice, the Drive to Stop DiabetesSM campaign will utilize awareness and educational efforts at NASCAR Nationwide races and several off track health and wellness initiatives throughout 2014.
“Ryan refused to accept that his diagnosis was the end to his dreams. Instead, he saw it as his personal challenge to go beyond and build awareness, become a role model and give hope to all those affected by the disease,” said Mike Mason, vice president, U.S., Lilly Diabetes. “A major emphasis of our work is driven by the belief that people with diabetes should first be seen as individuals. It’s why Lilly Diabetes is proud to support the American Diabetes Association and Drive to Stop DiabetesSM. As an American institution, with roots that go back generations, we are excited to embark on this partnership with the hopes of continuing to inform and inspire people affected by the disease.”
“The American Diabetes Association is thrilled to join in this partnership with Roush Fenway Racing,” said Larry Hausner, CEO of the American Diabetes Association. “Ryan is such an incredible role model for those with diabetes, and his drive and ambition embodies the mission of the Association. We look forward to the collaboration in our efforts to Stop Diabetes®.”
"It is such an amazing feeling to be able to tie racing and diabetes awareness together,” Reed said. “Drive to Stop Diabetes SM presented by Lilly Diabetes will be able to use the NASCAR platform to its fullest potential and make a huge difference. For me to be told just a little over two and half years ago I would never drive again, and now to be driving for Roush Fenway Racing, is pretty surreal. So many people have been a part of all this and it would not be possible without them. I thank the American Diabetes Association and Lilly Diabetes for their participation in this movement. I am so excited about how far Drive to Stop Diabetes SM presented by Lilly Diabetes has come, and can't wait to watch the impact it has on so many lives."
“Ryan has shown a tremendous amount of talent in the races he has competed in for us this season,” said team owner Jack Roush. “His ability to not only battle the odds, but win out over the elements is a testament to the competitor that he is. We certainly are looking forward to getting him in the car on a full-time basis next season and at the same time teaming with the ADA and Lilly Diabetes to make a difference in the lives of people dealing with diabetes.”
About Lilly Diabetes:
Lilly has been a global leader in diabetes care since 1923, when we introduced the world’s first commercial insulin. Today we work to meet the diverse needs of people with diabetes through research and collaboration, a broad and growing product portfolio and a continued commitment to providing real solutions—from medicines to support programs and more—to make lives better. For more information, visit www.lillydiabetes.com.
About the American Diabetes Association:
The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.
About Roush Fenway Racing:
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for RickyvsTrevor.com, “25 Winning Years” and Google+. Visit http://www.RoushFenway.com, circle on Google+ , become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
For more information on Drive to Stop Diabetes please visit www.DriveToStopDiabetes.org, Facebook: Ryan Reed, Twitter: @driverRyanReed #D2SD.