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July 22, 2013 8:34 AM

Pillow Pets, Roush Fenway and Trevor Bayne Ready for “Indy Invasion”

Concord, N.C. (July 22, 2013) –In addition to a hundred thousand race fans, thousands of Pillow Pets are set to invade Indianapolis next week when the NASCAR Nationwide Series rolls into the famed Indianapolis Motor Speedway. Pillow Pets will once again serve as the primary sponsor on Daytona 500 winner Trevor Bayne’s No. 6 Ford Mustang, as the Pillow Pets look to take over Indiana’s capital city.

“We are excited to have Pillow Pets on board in Indianapolis with us,” said Bayne. “It looks like we are going to have a lot of fun with these guys next week. Indianapolis Motor Speedway is an iconic venue and I can’t think of anything better to cap off the ‘Indy Invasion’ than taking the No. 6 Pillow Pets Ford Fusion to the Brickyard victory lane.”

In addition to the on-track festivities, Bayne will throw out the first pitch at the Indianapolis Indians’ baseball game on Friday night (July 26), with the first 1,500 fans set to receive a free Pillow Pet.

Throughout the race weekend, Roush Fenway social channels will highlight the Pillow Pets’ trek through Indianapolis that will include stops around the city’s most recognizable landmarks. Fans are encouraged to monitor the Invasion for chances to win their very own Pillow Pet.

And for a limited time, Pillow Pets will launch a special promotional code that will give customers $6 off any purchase at www.pillowpets.com.

“The warm welcome Pillow Pets received from all of the NASCAR fans at Charlotte was incredible,” said Pillow Pets founder and CEO Jennifer Telfer. “We want to say ‘thank you’ by giving race fans coming to Indianapolis a chance to meet Trevor and get their own Pillow Pet – and by offering race fans across the country a special opportunity to join in the fun as well.”

Bayne and the Pillow Pets will also make special stops at the Indianapolis Motor Speedway Kids Zone on Saturday afternoon.

The team and Pillow Pets will hold a press announcement live from the Indianapolis Motor Speedway media center on Friday (July 26) that will air live on Roush Fenway’s award-winning Google+ channel.

The Pillow Pets “Indy Invasion” starts Now! http://bit.ly/12LpOCt

About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for RickyvsTrevor.com, “25 Winning Years” and Google+.  Visit http://www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

About Pillow Pets:
“It’s a Pillow, It’s a Pet” is more than just a jingle, it has branded the name Pillow Pets® in millions of households. With a strap that closes underneath to transform the pillow into a friendly pet, Pillow Pets plush are ideal travel pals, naptime buddies and all-around cuddly friends. The iconic stuffed animal is just one part of the Pillow Pets family of products which also includes books, games and video games, hats, hoodies, blankets, slippers, pajamas and more. Pillow Pets foldable plush continue to win accolades including the coveted iParenting Media Excellent Product Award, the Mr. Dad Seal of Approval, and Dr. Toy Best Vacation Products. For more information, visit www.pillowpets.com.

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