Concord, N.C. (April 18, 2013) – In the aftermath of the tragic events that occurred during Monday’s Boston Marathon, Roush Fenway Racing (RFR) will show its support for the city of Boston with a “B-Strong” tribute this weekend at Kansas Speedway. All three Roush Fenway Ford Fusions will carry “B-Strong” decals during this weekend’s NASCAR event and RFR team owner Jack Roush has pledged to donate $100 for every lap the team leads during Sunday’s Sprint Cup race.
“When events occur such as what happened earlier this week in Boston, it is our nature to be overwhelmed with a variety of emotions,” said Roush. “To have to withstand an act of such senselessness and cowardice against innocent people is disheartening to us all. Our hearts go out to the victims and their families, as well as the entire city of Boston.
“As Americans we can all be proud of the way the city of Boston – and the entire nation - has banded together in the wake of this tragedy. We are proud of our Boston connections and feel privileged to be able to play a very small part in supporting the ‘B-Strong’ effort.”
Roush Fenway is half owned by Boston’s Fenway Sports Group; the same company that owns and operates the Boston Red Sox, Fenway Park as well as a majority stake in the region’s premier sports network, NESN. In support of its sister team, RFR will carry the “B-Strong” decal that the Red Sox organization has used as a rallying point for Bostonians since the events that tragically took the lives of three people, while wounding well over 100 others.
“The deplorable acts committed in connection with the Boston Marathon have impacted the entire nation,” said Roush Fenway president Steve Newmark. “And it is inspiring to watch the resiliency and unyielding determination of the entire city of Boston in the wake of this tragedy. Their resolve helps to remind us what makes our country so great.
“We obviously work very closely with the Fenway Sports Management group on a regular basis, and for this to happen right there in their back yard really grabs your attention and drives it home,” added Newmark.
“We are humbled as an organization to be able to support the “B-Strong” effort.”
In addition, Roush Fenway will distribute “B-Strong” decals at the race track this weekend that pays tribute to the ‘617’ Boston area code, the “B-Strong” program and provides information on how to support the “The One Fund Boston”, an initiative formed by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino to help the people most affected by the tragic events.
For more information about “The One Fund Boston” and how you can help those most affected visit: www.onefundboston.org.