Wallace and Selfeo Look to Fully Immerse Fans into NASCAR Experience with Daytona Partnership
Cutting-edge app to serve as primary partner on Wallace’s No. 6 NXS Ford Mustang
CONCORD, N.C. (Jan. 27, 2016) – Selfeo, a cutting-edge app that provides users the ability to transform a single screen on a single device into a customized, multi-screen viewing environment, will also transform Bubba Wallace’s Daytona racing machine into one of the most socially discussed on the track at the 2016 Daytona Speedweeks. Roush Fenway Racing has announced that Selfeo will serve as the primary partner on Wallace’s No. 6 Ford Mustang for the NASCAR XFINITY Series season opener at Daytona International Speedway on Feb. 19.
“It’s really cool,” said Wallace of the app that can broadcast simultaneous viewing of video content, text, audio chat, email, and interaction through social media. “Selfeo is a completely immersive experience for the fan and actually allows them to become the main focus of their own social media experience. I think we’ll have a lot of fun with it down in Daytona and I look forward to providing the fans with an interactive social experience like they have never seen before.”
Selfeo transforms a single screen on a device into a customized, multi-screen viewing environment with a simple, one-click option that will allow users to immerse themselves into any other live or stored internet video content accessible through the app. It allows the user to review websites, YouTube Videos, Facebook, Twitter and Instagram feeds simultaneously.
“NASCAR is one of the top spectator sports in the world, and we believe this is the perfect match for Selfeo to team up with Bubba Wallace and Roush Fenway Racing,” said Jarret Streiner, CEO of Giga Entertainment Media. “With the loyalty of Bubba’s robust fan base and Selfeo’s customized, multi-screen viewing environment where the user can immerse themselves into the story, the integration is limitless.”
“In addition to Daytona race highlights, pit crew exchanges and post-race interviews, the fans of Bubba and Roush Fenway will have an immense amount of content to produce and discuss via the Selfeo app,” added Streiner.
The app is available on the Apple App Store and Google Play.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
About Giga Entertainment Media
Giga Entertainment Media (GEM) is a multi-media technology company that provides unique interactive viewing and communications enhancement features, such as existing live programming, VOD and movie lineups, to consumers on the Internet as well as private labeling to brands, content providers and content aggregators and their subscribers.
GEM’S most recent technological breakthrough on its dynamic game-changing platform allows real-time access to the entire web and associated video library, which includes substantial cable programming through voice recognition and user-friendly swiping viewed in an optimal personalized digital experience. GEM’s advanced technology allows multitasking, simultasking and the entire range of interactive social network applications all at the same time on one device.
With its GIGANETTV Brand consumer-friendly entertainment service, GEM allows the transmission and receipt of up to 30 simultaneous content streams, enabling the user to control the viewing and communications interfaces in real time by adjusting the size and location of viewing windows. On a single site, consumers can access live broadcasts, movies, social networks, games, applications, web search, email, text, blog, join single or multiple live personal or group chats, conference, Skype, play video games and record—all in HD on simultaneous multiple PIP (picture-in-picture) expandable, shrinkable and movable floating screens. Users are also offered buy-now options with an advanced programming guide, scrolling, newsfeeds and alerts.